diff --git a/packages/react-native/scripts/react_native_pods.rb b/packages/react-native/scripts/react_native_pods.rb
index 5227eaa4e07..201396d90d0 100644
--- a/packages/react-native/scripts/react_native_pods.rb
+++ b/packages/react-native/scripts/react_native_pods.rb
@@ -363,6 +363,25 @@ def rct_cxx_language_standard()
   return Helpers::Constants.cxx_language_standard
 end
 
+def print_cocoapods_deprecation_message()
+  if ENV["RCT_IGNORE_PODS_DEPRECATION"] == "1"
+    return
+  end
+
+  puts ''
+  puts '==================== DEPRECATION NOTICE ====================='.yellow
+  puts 'Calling `pod install` directly is deprecated in React Native'.yellow
+  puts 'because we are moving away from Cocoapods toward alternative'.yellow
+  puts 'solutions to build the project.'.yellow
+  puts '* If you are using Expo, please run:'.yellow
+  puts '`npx expo run:ios`'.yellow
+  puts '* If you are using the Community CLI, please run:'.yellow
+  puts '`yarn ios`'.yellow
+  puts '============================================================='.yellow
+  puts ''
+
+end
+
 # Function that executes after React Native has been installed to configure some flags and build settings.
 #
 # Parameters
@@ -412,6 +431,6 @@ def react_native_post_install(
   NewArchitectureHelper.set_clang_cxx_language_standard_if_needed(installer)
   NewArchitectureHelper.modify_flags_for_new_architecture(installer, NewArchitectureHelper.new_arch_enabled)
 
-
+  print_cocoapods_deprecation_message
   Pod::UI.puts "Pod install took #{Time.now.to_i - $START_TIME} [s] to run".green
 end