diff --git a/packages/react-native/scripts/featureflags/ReactNativeFeatureFlags.config.js b/packages/react-native/scripts/featureflags/ReactNativeFeatureFlags.config.js
index eb0b6cb32e0..011db86349e 100644
--- a/packages/react-native/scripts/featureflags/ReactNativeFeatureFlags.config.js
+++ b/packages/react-native/scripts/featureflags/ReactNativeFeatureFlags.config.js
@@ -270,6 +270,11 @@ const definitions: FeatureFlagDefinitions = {
       description:
         'Enables access to the host tree in Fabric using DOM-compatible APIs.',
     },
+    enableOptimisedVirtualizedCells: {
+      defaultValue: false,
+      description:
+        'Removing unnecessary rerenders Virtualized cells after any rerenders of Virualized list. Works with strict=true option',
+    },
     isLayoutAnimationEnabled: {
       defaultValue: true,
       description:
diff --git a/packages/react-native/src/private/featureflags/ReactNativeFeatureFlags.js b/packages/react-native/src/private/featureflags/ReactNativeFeatureFlags.js
index 06297165f30..72a708f1e8a 100644
--- a/packages/react-native/src/private/featureflags/ReactNativeFeatureFlags.js
+++ b/packages/react-native/src/private/featureflags/ReactNativeFeatureFlags.js
@@ -4,7 +4,7 @@
  * This source code is licensed under the MIT license found in the
  * LICENSE file in the root directory of this source tree.
  *
- * @generated SignedSource<<ff51057b07601cf49603e2f28ef501b7>>
+ * @generated SignedSource<<4ec8afb16cae6c04f166b0c28a906aff>>
  * @flow strict-local
  */
 
@@ -30,6 +30,7 @@ export type ReactNativeFeatureFlagsJsOnly = {
   animatedShouldDebounceQueueFlush: Getter<boolean>,
   animatedShouldUseSingleOp: Getter<boolean>,
   enableAccessToHostTreeInFabric: Getter<boolean>,
+  enableOptimisedVirtualizedCells: Getter<boolean>,
   isLayoutAnimationEnabled: Getter<boolean>,
   shouldSkipStateUpdatesForLoopingAnimations: Getter<boolean>,
   shouldUseAnimatedObjectForTransform: Getter<boolean>,
@@ -111,6 +112,11 @@ export const animatedShouldUseSingleOp: Getter<boolean> = createJavaScriptFlagGe
  */
 export const enableAccessToHostTreeInFabric: Getter<boolean> = createJavaScriptFlagGetter('enableAccessToHostTreeInFabric', false);
 
+/**
+ * Removing unnecessary rerenders Virtualized cells after any rerenders of Virualized list. Works with strict=true option
+ */
+export const enableOptimisedVirtualizedCells: Getter<boolean> = createJavaScriptFlagGetter('enableOptimisedVirtualizedCells', false);
+
 /**
  * Function used to enable / disabled Layout Animations in React Native.
  */
diff --git a/packages/virtualized-lists/Lists/VirtualizedListCellRenderer.js b/packages/virtualized-lists/Lists/VirtualizedListCellRenderer.js
index 6916c49c00d..cc05755b13e 100644
--- a/packages/virtualized-lists/Lists/VirtualizedListCellRenderer.js
+++ b/packages/virtualized-lists/Lists/VirtualizedListCellRenderer.js
@@ -8,6 +8,7 @@
  * @format
  */
 
+import * as ReactNativeFeatureFlags from '../../react-native/src/private/featureflags/ReactNativeFeatureFlags';
 import type {CellRendererProps, RenderItemType} from './VirtualizedListProps';
 import type {ViewStyleProp} from 'react-native/Libraries/StyleSheet/StyleSheet';
 import type {
@@ -53,7 +54,7 @@ type State<ItemT> = {
   ...
 };
 
-export default class CellRenderer<ItemT> extends React.Component<
+export default class CellRenderer<ItemT> extends React.PureComponent<
   Props<ItemT>,
   State<ItemT>,
 > {
@@ -68,12 +69,24 @@ export default class CellRenderer<ItemT> extends React.Component<
     props: Props<ItemT>,
     prevState: State<ItemT>,
   ): ?State<ItemT> {
-    return {
-      separatorProps: {
-        ...prevState.separatorProps,
-        leadingItem: props.item,
-      },
-    };
+    if (ReactNativeFeatureFlags.enableOptimisedVirtualizedCells()) {
+      if (props.item !== prevState.separatorProps.leadingItem) {
+        return {
+          separatorProps: {
+            ...prevState.separatorProps,
+            leadingItem: props.item,
+          },
+        };
+      }
+      return null;
+    } else {
+      return {
+        separatorProps: {
+          ...prevState.separatorProps,
+          leadingItem: props.item,
+        },
+      };
+    }
   }
 
   // TODO: consider factoring separator stuff out of VirtualizedList into FlatList since it's not