diff --git a/src/routes/console/wizard/cloudOrganizationChangeTier/store.ts b/src/routes/console/wizard/cloudOrganizationChangeTier/store.ts
index 6cb6d12b0..846dbabcc 100644
--- a/src/routes/console/wizard/cloudOrganizationChangeTier/store.ts
+++ b/src/routes/console/wizard/cloudOrganizationChangeTier/store.ts
@@ -39,6 +39,10 @@ export const feedbackDowngradeOptions = [
         value: 'availableFeatures',
         label: "The available features don't meet my needs"
     },
+    {
+        value: 'traction',
+        label: "My project isn't getting traction"
+    },
     {
         value: 'bugs',
         label: 'I experienced bugs or unexpected outages while using the console'